Social media can help your business-you know that. But the thing is, you don't know how. Don't worry-a social media manager can help you.
If you own a small business, chances are, you want to make it big. So, naturally, you think of ways to achieve that, and one thing you probably thought of is social media. But here's the thing, you don't know how or you're too busy to manage your social media accounts. Don't worry- that doesn't mean that you have to forego using social media. All you need is a social media manager to enjoy the benefits social media can bring to your business.
A social media manager can help improve your business in different ways. Social media usage has grown considerably high that small businesses use it to connect to their customers. Facebook reports that there are now more than 50 million small businesses that use Facebook for connecting with customers. And you can be one of them too. You can take advantage of social media by having a dedicated social media manager. If you still have second thoughts about hiring a social media manager, read on and be enlightened.
More Social Media Users Will Know About Your Business
A social media manager can help your business reach a bigger audience. Let's face it. The more that people know about your business, the more chances of increasing sales. That's why store owners look for locations that are frequented by people. But now, you don't even need a physical store for people to know about your business. Social media is here, and it's here to stay. All you need is a strong social media presence, which you can achieve through a social media manager. A social media manager can optimize your social media accounts to increase brand awareness. According to Dateportal, there are now more than 4 billion people social media users each month, and nearly 2 million new users are added to them every day on average. 54% of social browsers use social media to research products. Customers are going beyond search engines and continue to use social media to search for products. A social media manager takes advantage of these numbers and uses them to create a more defined online presence, which can lead to people being aware of your brand, and ultimately, generating more sales.
You Won't Have to Worry About Social Media Content
Having a social media manager means you don't have to rack your brain about what to post on your social media account. Even non-business owners know how important social media content is to increase engagement. You probably know someone who spends hours editing their social media photos to increase likes and shares, and that's just because they want to gain more followers. A social media manager can take care of this aspect for you. You don't have to worry about what to post or think about how to make your content more compelling to attract customers. By having a social media manager, you will have more updated and consistent content. Suppose you already have several social media followers, will of them see what you posted? A social media manager knows when is the best time to post on social media. But knowing when to post your content does not mean that your social media accounts should be bombarded with posts after posts-it can do more harm than good, I promise. Social media managers also know how often to post on your social media for increased engagement. They know how to use social media management tools to update and post social media content consistently. Content is the heart of advertising. It helps you connect with customers and builds brand awareness and trust, so you must make every possible way to make it work. If you have a social media manager, you have an assurance that this part of social media marketing is looked after.
You Can Focus on Other Aspects of Your Business
Social managers can ease you off your other business-related burdens. Social media management can take too much of your time. Not only you have to answer social messages, but you also have to think of a marketing strategy. Honestly, it can be quite tedious and can make you abandon any idea of using social media for your business. If your hand is full from taking care of the administrative part of your business, then it's time to hire a social media manager. You can manage the administrative side of your business and can attract new customers through social media by having a social media manager.
You Will Have Someone to Respond to Social Messages
By hiring a social media manager, you are sure that your current and would-be customers are well attended. There's no denying it. For businesses, social media is an important customer service tool. 63% of customers expect companies to offer customer service through their social media platforms, and 90% of social media users have used social media to reach out to a brand or business. But while these statistics show a positive result, you have to use it effectively. Responding to social messages doesn't automatically translate to giving good customer service. In fact, as per Smart Insights, while 80% of companies online think that they deliver impressive social media customer service, only 8% of their customers think so. With a social media manager, you can be sure that your customers receive exceptional customer service. A social media manager will handle your social media messages, so you won't have to ignore customers or respond to them very late. Social media managers also make sure that customer queries and feedback do not go unanswered. According to an article on Forbes, out of the 67% of consumers who use social media for customer service, 66% of them stopped doing business with a company after receiving poor social media customer service. For a business to grow, customer satisfaction should always be a priority. And one way of satisfying them is making sure you address their questions and issues on time. Customers should feel that you value them. By having a dedicated social media manager who will monitor and answer daily social messages, the quality of customer service increases. That way, you won't have to risk losing customers and prevent potential ones from doing business with you.
Your Business Can Keep Up With The Latest Social Media Algorithm Changes
Social media is continuously evolving. There are always new trends that keeping up with them can be quite challenging, especially if you're not entirely social media savvy. That's why having a social media manager is immensely beneficial in this aspect. Social media managers know and adjust to changes in social media algorithms, so your business can keep up. One of these algorithm changes is in the News Feed on Facebook. In 2018, Facebook announced that Facebook users would see more content from their friends, family, and groups, which means that public content from businesses and brands will be less visible. If you don't have a social media manager and you rely heavily on social media for business, this is not good news. Social media managers monitor social media algorithms regularly to see the latest changes and adjust to them accordingly. They make sure that your followers can still see you in their News Feeds despite the changes made by Facebook. They make sure that you are not left behind.
You Will Have A Social Media Marketing Strategy
You probably heard of social media marketing strategy, but you find it hard to do it. Thankfully, you can hire a social media manager for that. You may be thinking that posting content consistently is enough, and you already know how to do it, so you do not need help from a social media manager. But are those meaningful content? Or you're just posting for the sake of it? Do you know your buyers' persona? How do you measure if your content drives you traffic? Do you know your buyers' persona? How do you measure if your content drives you traffic? These are questions that a social media marketing strategy answers. And a social media manager knows how to answer them. They create campaigns and meaningful content which help a business reach their goals. They know that having content is not enough-they should be meaningful and must carry the brand's voice.
Conclusion
Whether you are so busy with other tasks to take care of your social media platforms or want to leverage social media for your business, hiring a social media manager is beneficial to you. Are you having trouble finding the perfect fit? Lifeline Virtual Services can assist you with that. Contact us and let us find your future social media manager.
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